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Physicians for Responsible Opioid Prescribing is on a mission to solve the opioid crisis. They needed to elevate their brand to be reflective of their prescriber education, consumer education, and advocacy efforts. I created a new identity that represents people joining together to fight for better opioid practices and to create a better future with fewer overdoses. I also created a website from which PROP can disseminate information, list advocacy efforts, and allow people to donate to the cause.