Phoenix Life Centers was launched to not just help people recover from addiction, but to also help them identify their own personal strengths and build the foundation for life after treatment. I helped lead the branding and brand launch process, managing a team of designers and agencies to create the new identity, website, email marketing, and print creative, contributing with strategic and design direction. We set new standards and built the website based on data, best practices, and user insights. I also collaborated with cross-functional teams to improve the user experiences across consumer brand touchpoints, on and offline.
ClientPhoenix Life CentersServicesBranding, Creative Direction, UX
